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Doorway Pages: The Ancient Art Of Search Engine Positioning
To spam or not to spam … that is the question. Since the dawn of the SEO community spam and spam tactics, including doorway pages, have been used and often abused by those hoping to attain higher ranking on the search engines. The problem with these...
Monitoring Your Search Engine Positions - PART 2
For PART 1 Click here .
Of course, you must discern what the most popular search
engines are in order for your monitoring efforts to be
effective. Right now, there are ten popular search engines
that direct most of Internet traffic to your...
Search Engine Benefits to Article Marketing
You've probably heard by now that article marketing can help you build links back to your site.
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The most relevant search engine
Admittedly a debatable topic. Interesting nonetheless. As we
know, search engines summarize contents of web-pages juxtaposed
by quantity and quality of incoming and outgoing links, in order
to arrive at relevance of a web-page. There may be...
The Ten Commandments of Search Engine Optimization
Most of the time when we pitch to a new client we are asked for SEO guarantees. “Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories”. We go all out educating clients that Search Engine Optimization...
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Google, MSN and Yahoo Search
To maximise your website traffic through the search engines you
need to focus on the Big3!
What or who are the Big3? They are Google. MSN and Yahoo search.
This article will take you through these three search engines
and what you can expect from them in terms of achieving results
both in a short term, as well as a long term basis.
As a search engine, Google still continues to dominate, with
Yahoo and MSN the next two choices for people utilising the
search market. While in general Google is a clear leader as
first preference for internet users when trying to find
something of interest on the internet, this is not necessarily
in all categories. In some categories you will find the website
traffic coming from MSN and Yahoo search is considerably more
than Google.
So it is important when optimising your website to target not
just Google but all of the Big3 (Google, MSN, and Yahoo).
Some of our websites have achieved top 10 rankings and first
place positions for main keywords in MSN whereas Google can take
up to 3 times as long by comparison.
While the Googlebot will pick up a new website quickly, usually
only a business name will achieve high ranking quickly, not your
main keywords. Often new websites listed in Google's search
results will not achieve high rankings for many months, and for
very competitive key words six months plus. In saying that
Google loves unique content; so for websites that are not in
such a competitive market and providing something new and
different, top 10 rankings can be achieved within a month or two.
Due to the amount of time it takes to achieve these ranking it
is important that your website is always monitored and keywords
are tracked on a regular basis to ensure you are keeping ahead
of your competitors. Continual optimisation of your website may
be necessary to ensure that not only do you achieve top rankings
in the first place, but that you maintain them.
Note: Using a professional search engine marketing company like
Quantum Web Solutions will benefit you considerably towards
achieving these rankings. We also know various techniques that
help drive traffic to your website much sooner.
The BIG3
Google Search : For those that monitor their website statistics
(which is highly recommended if you want to ensure your website
is doing well) you will notice that the Google spider can visit
your website within as soon as a day of your website being
launched for the first time. However, unless your website
provides something new or unique, at this current time* it is
highly unlikely you will achieve high rankings for anything
other than your business name in a short period of time.
It is also possible there may be keywords that attain higher
rankings, but if they are competitive keywords in a competitive
market then this will be very unlikely. If you are offering a
service or product that is new and/or unique, then you
will
certainly have more opportunity to achieve these high rankings
as Google loves new content.
For very competitive markets you can look at up to six months
plus to see your keywords bringing in the desired search engine
traffic you are looking for. In these instances if you need to
bring in traffic quickly, we suggest setting up a pay-per-click
campaign. There are also other sources that can help bring in
traffic to your site sooner than this, which we are able to
provide as part of our services.
For new and/or unique website offerings, Google will give high
rankings faster for a couple of reasons:
1. It is the opportunity to provide something new to the WWW.
2. There is less competition so there are not as many search
results to compete against; therefore if your website is
properly optimised achieving high rankings will be much easier
and faster.
MSN Search : MSN is generally much faster in not only picking up
a new website and listing it, but also if your website is
properly optimised it is possible to achieve high rankings in
the MSN search results in less than a month, even in markets
that are relatively competitive. This is by no means guaranteed,
but I have seen this happen on many occasions.
So while generally MSN search will not always bring you the same
volume of traffic that Google search will; it does have the
advantage over Google that in the short term it will drive more
visitors to your website.
Yahoo Search : While Yahoo Search can bring a steady flow of
traffic into your website; the challenge lies in being listed in
the first place with them. I have seen websites picked up by the
yahoo spider and listed within a month, but these are rare
occasions. Normally it can take at least three months if not
more for Yahoo to visit your website in the first place, no
matter what techniques are used. Once Yahoo search picks a
website up however, it does not take very long for a website to
achieve good rankings and to start driving traffic to a website.
There are many different search engines out there, but many of
them feed their results directly from one of the Big3. By
focusing most of your search engine marketing efforts around
these three, you are highly likely to see website traffic coming
in from other search engines.
For anyone that is new to search engine marketing, the process
of achieving high listings for your business may seem daunting.
However with the right approach and focus it won't be long
before you see string results coming not just from the Big3
search engines, but many other sources on the web.
- As the Search Engine market is constantly evolving, so too are
the way search engines list websites in their results.
About the author:
Andrew Seidel - SEO Specialist and Search Engine Marketing
Consultant for Quantum Web Solutions in Sydney, Australia.
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